Customer Acquisition & Pipeline Development
University of Pennsylvania
Built the outreach engine and partner relationships that turned a regional applicant base into a national pipeline.
500+Applications annually
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Different markets. A consistent discipline.
Higher education, federal programs and consumer brands. The context changes; the operating discipline does not.
$40M
Lifetime sales
5,000+
Retail doors
$13M
DTC sales
Community Engagement & Market Penetration
U.S. Census
Designed and led community engagement that reached historically undercounted populations through trusted local access.
1M+Community & audience reach
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Market Development & Commercial Growth
Kreyòl Essence
Co-built a consumer company from founding-stage operation to national retail distribution and durable commercial scale.
$40MLifetime sales
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Channel & Partnership Development
Kreyòl Essence
Built the retail, marketplace and partnership architecture that carried the brand into thousands of doors nationally.
5,000+Retail doors
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Customer Experience & Product Innovation
Kreyòl Essence
Used customer insight to shape positioning, product development and a direct-to-consumer experience that compounded.
$13MDTC sales
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Growth Strategy & Customer Acquisition
Shea Radiance
Helping a founder-led beauty brand connect customer insight, acquisition strategy and performance measurement into a more disciplined growth system.
DisciplinedGrowth framework
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