Growth Strategy & Customer Acquisition
Growth Strategy & Customer Acquisition
Helping a founder-led beauty brand connect customer insight, acquisition strategy and performance measurement into a more disciplined growth system.
Client
Shea Radiance
Capabilities demonstrated
- Brand & Customer Strategy
- Execution Enablement
Disciplined
Growth framework
The challenge
The brand had an established product story and customer proposition, but needed greater structure around how awareness translated into acquisition, conversion and repeatable growth.
The mandate
Connect strategy, customer behavior, paid acquisition and commercial performance into a system the business could measure and improve — not simply generate more marketing activity.
Our role
- Growth and business diagnostics
- Customer journey and conversion analysis
- Paid acquisition strategy
- Marketing funnel development
- Performance measurement and KPI structure
- Strategic prioritization of growth opportunities
- Recommendations connecting marketing activity to commercial outcomes
Execution
- 01Diagnose: assess the existing growth engine, customer journey and commercial constraints.
- 02Clarify: identify the highest-value opportunities and establish clear priorities.
- 03Build: develop a more structured acquisition and conversion system around the customer journey.
- 04Measure: define the metrics required to understand performance, learn and optimize.
Results
Clearer
Growth framework & priorities
Defined
Customer journey & KPI structure
A better growth system
More marketing wasn't the answer
More work