Channel & Partnership Development
Building the channel architecture behind 5,000+ doors
Built the retail, marketplace and partnership architecture that carried the brand into thousands of doors nationally.
Client
Kreyòl Essence
Capabilities demonstrated
- Partnerships & Channels
- Market Development
5,000+
Retail doors
The challenge
Distribution opportunities arriving faster than the organization could evaluate, sequence or support them profitably.
The mandate
Build a deliberate channel architecture — the right partners, in the right order, with the economics to sustain them.
Our role
- Defined channel strategy and partner selection criteria.
- Led negotiation and onboarding of retail and marketplace partners.
- Built the support model — forecasting, merchandising, replenishment — behind each channel.
Execution
- 01Scored opportunities against margin, operational load and brand fit before pursuit.
- 02Sequenced expansion so operational capability stayed ahead of distribution.
- 03Built the marketplace motion to compound alongside retail rather than compete with it.
Results
5,000+
Retail doors
$2.8M
Amazon sales
National
Distribution footprint
More work