Market Development & Commercial Growth
From early-stage venture to nationally distributed brand
Co-built a consumer company from founding-stage operation to national retail distribution and durable commercial scale.
Client
Kreyòl Essence
Capabilities demonstrated
- Market Development
- Execution Enablement
$40M
Lifetime sales
The challenge
An early-stage consumer brand with a differentiated product, a compelling origin story and no repeatable commercial engine.
The mandate
Build the market presence, distribution and commercial discipline required to scale nationally.
Our role
- Operating leadership across market development, commercial growth and channel strategy.
- Built the go-to-market model and the internal cadence to run it.
- Owned outcomes — not recommendations — through multiple growth stages.
Execution
- 01Prioritized channels by margin, velocity and strategic value rather than availability.
- 02Built retail, DTC and marketplace motions in sequence so each funded the next.
- 03Established the operating cadence, KPIs and review rhythm that kept growth compounding.
Results
$40M
Lifetime sales
5,000+
Retail doors
$13M
DTC sales
More work