Creative Strategy & Market Activation
Building the identity and go-to-market foundation for a Philadelphia film festival
Designed the festival’s 2013 go-to-market plan and translated its positioning into a logo, print collateral and a practical branding guide.
Client
Urban Suburban Film Festival
Capabilities demonstrated
- Creative Strategy
- Brand & Customer Strategy
- Market Activation
2013
Brand and market activation mandate
The challenge
A Philadelphia film festival needed a coherent way to present itself, reach its audiences and carry one recognizable identity across the materials supporting its 2013 edition.
The mandate
Create the go-to-market direction and core brand tools needed to introduce and activate the festival — connecting strategic positioning to the practical materials people would see and use.
Our role
- Designed and strategized the festival’s 2013 go-to-market plan.
- Created the logo and visual identity direction.
- Developed print collateral for market activation.
- Produced a branding guide to support consistent use of the identity.
Execution
- 01Clarified the audiences, positioning and market-facing story the festival needed to carry.
- 02Designed a visual identity that could make the festival recognizable across touchpoints.
- 03Translated the identity into practical print collateral supporting outreach and activation.
- 04Documented the brand system so future materials could remain consistent.
Results
Clear
Go-to-market direction
Cohesive
Identity and print system
Reusable
Brand guidance
What became possible
The festival had a recognizable identity and a practical market-facing system that could carry from strategy into outreach materials.
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