About
Built by operators. Designed for execution.
Nouveau Concepts is a senior-led strategy and execution firm helping organizations navigate growth, market expansion and business transformation.
We combine strategic thinking with operating experience — working alongside leadership teams to turn ambition into measurable action.

Founder & Principal
Stéphane Jean-Baptiste
Stéphane brings more than 20 years of experience spanning market development, consumer growth, innovation and organizational leadership.
He co-built Kreyòl Essence from an early-stage venture into a nationally distributed consumer company, and has led initiatives across corporate, government, higher education and entrepreneurial environments.
That range is deliberate. It is why our recommendations are shaped by what it takes to deliver them — with finite time, people and capital.
We have sat on both sides of the table.
The operating model
One accountable strategic lead. The right expertise around the table.
Each engagement draws from a curated network of specialists, assembled for the assignment rather than staffed from a bench.
- Marketplace & e-commerce operators
- Growth & paid media specialists
- Technology & AI resources
- Creative & brand partners
- Functional operators across supply, ops and finance
Experience that informs the work
$40M
Lifetime sales
5,000+
Retail doors
$13M
DTC sales
$2.8M
Amazon sales
