How We Work
Senior-led. Practical. Built around the problem.
Most engagements are projects: a defined challenge, a plan, the right people and a lead who keeps the work moving. For specific needs, we also offer a working session, bounded advisory or a focused sprint. The discipline doesn't change. We find what's really holding the business back, get everyone agreed on the path, and stay close enough to the work to help it actually move.
The operating process
01
Discover
Understand the business, the opportunity and the operating environment.
01
Discover
Understand the business, the opportunity and the operating environment.
- Founder and leadership interviews
- Team and organizational assessment
- Market and customer review
- Financial and performance visibility
- Workflow, systems and technology review
02
Validate
Separate assumptions from facts and identify the real constraint.
02
Validate
Separate assumptions from facts and identify the real constraint.
- Data and performance analysis
- Customer and market validation
- Process bottleneck identification
- Role and accountability assessment
- Opportunity and risk prioritization
03
Align
Define priorities, desired outcomes and the path forward.
03
Align
Define priorities, desired outcomes and the path forward.
- Strategic priorities
- Defined success measures
- Recommended operating model
- Leadership and team alignment
- Sequenced execution roadmap
04
Execute
Build the relationships, systems and operating activity required to move the strategy forward.
04
Execute
Build the relationships, systems and operating activity required to move the strategy forward.
- SOP and workflow development
- Operating rhythms and accountability
- Project and implementation leadership
- Vendor and specialist coordination
- Go-to-market activation
- Fractional COO or Fractional CMO leadership where appropriate
05
Measure
Track performance, identify what is working and optimize.
05
Measure
Track performance, identify what is working and optimize.
- KPIs and dashboards
- Performance reviews
- Operating recommendations
- Course corrections
- Next-stage roadmap
- Transfer of ownership to the internal team
Engagement models
The format follows the work.
Start with the decision or project in front of you. We agree on what we will do, who will do it and what you'll have at the end. Fractional leadership is available selectively when the work calls for an embedded lead.
Strategic Advisory
You have a specific decision to make — a market to enter, a growth priority, a positioning question, an organizational change. We work through it with you and hand you a clear recommendation you can act on.
Program Leadership
We lead the work forward: the plan, the people around it, the weekly rhythm, the updates to your board or investors, and the result. Useful when something important needs an owner who isn't already stretched thin.
Fractional Leadership
A selective, embedded senior operations or marketing lead — a fractional COO or CMO — when a company needs ongoing ownership without a full-time hire. Availability is limited and scope is agreed individually.
Execution Sprints
A short, defined engagement to get one stalled thing moving: clear scope, named owners, dates and something finished at the end.
Current starting points
Go-to-Market & Expansion
Custom project
For organizations and institutions planning a market launch or program: strategy, partners, coordinated execution and measurement.
E-commerce Build + Grow
Scoped to the engagement
An assembled specialist team with one coordinated plan. Scope follows the business's channels and needs.
The Next Move
$250 · 60 minutes
One consequential question, options pressure-tested, and a clear next move.
Book the session →Strategic Advisory
Scoped to the engagement
Monthly guidance and decision support within an agreed scope.
Focused Digital Growth Sprint
A single defined outcome
Such as measurement and Meta setup, a funnel assessment, or a channel-launch plan.
Our principle
Never make the client imagine the work.
Illustrative example — operational stabilization (not a client case study)
What are we doing?
Clarifying roles, responsibilities, workflows, decision rights, operating rhythms and performance expectations.
Why are we doing it?
Because growth has outpaced the organization's internal structure, leaving the founder involved in too many routine decisions and the team without consistent ownership.
What will you actually see?
- A current-state operating assessment
- Role and responsibility clarification
- A decision-rights framework
- Weekly leadership and operating cadence
- Priority SOPs and workflows
- KPI definitions and dashboards
- A 90-day execution roadmap with clear owners and deadlines
- Executive guidance through implementation
What happens after you reach out
A conversation first. Scope second.
01
You tell us what's happening
A short form about what you're building or what needs to move.
02
Stéphane replies personally
Stéphane reads every inquiry personally. You'll normally hear back within one business day.
03
An initial fit conversation
For a larger engagement, the first conversation is complimentary. We'll talk about the work and see whether we're the right team.
04
A scoped recommendation
A clear recommendation for the right scope — advice, a project we lead, a part-time COO or CMO seat, or a short sprint.
Tell us what you're building. Let's talk about the next step.
For a larger engagement, the first conversation is complimentary. For one standalone business question, book The Next Move — a $250 working session.