Building audiences.Creating pathways into markets.

Customer Acquisition & Pipeline Development

University of Pennsylvania

Challenge

A selective program with strong outcomes but an applicant pipeline concentrated in a narrow set of geographies and feeder institutions.

Intervention

Built the outreach engine and partner relationships that turned a regional applicant base into a national pipeline.

What became possible · A regional program gained a repeatable national acquisition system — pipeline growth no longer dependent on a single campaign or cycle.